Ten Thousand is about relentless dedication to self-improvement. By embracing challenges, we build the strength and resilience needed to take on anything—becoming physically and mentally unbreakable. There are no crowds or cameras, just the next mile, the next rep, and the pursuit of becoming a stronger version of yourself.

We believe the best way to get there is a combination of endurance training, cross training, and strength training. There’s no secret formula, no one right way for every person, just a framework for getting strong, staying healthy, and living a long life. To support this journey, we’ve designed premium training essentials built for athletes who train to live.

Every day faster, every day stronger, every day Better Than Yesterday.

Iron sharpens iron. The only way to become your best is to work with the best. To create gear that’s built to perform, we collaborate with a team of the most obsessed and passionate athletes in the world – on the design, development, and testing of our gear. Ultimately, our goal is simple: to create gear worthy of the world’s top athletes.