DIALED-IN
MINIMALISM

DIALED IN MINIMALISM

SESSION SHORT 2.0

ATHLETE-
LED DESIGN

ATHLETE-LED DESIGN

TEST. ITERATE. REPEAT.

Iron sharpens iron. The only way to become your best is to work with the best. To create gear that’s built to perform, we collaborate with a team of the most obsessed and passionate athletes in the world – on the design, development, and testing of our gear. Ultimately, our goal is simple: to create gear worthy of the world’s top athletes.

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Better than yesterday

We sweat the details. To create premium, purpose-built training gear, we tap our team of elite hybrid athletes to test and refine every stitch and seam - because the only way to get better is to surround yourself with those who demand more. From heavy days in the gym and ultra runs to off-the-grid adventures, rest days around town, and beyond, our mission is to equip you with the tools you need to be Better Than Yesterday.